AltaVair Private Airplane Brokerage
Branding and UX Design | Altavair (formerly Guggenheim Aviation Partners)
One of my proudest professional accomplishments was creating the brand identity for Altavair, a private airline and airplane brokerage service catering to an elite global clientele. While working at the award-winning design and advertising agency V2Works, I was entrusted with a major project: renaming and rebranding Guggenheim Aviation Partners for the American market as they expanded their global reach.
I conceived the name Altavair, a brand that bridges the company’s rich history with a vision for the future. The name evokes both altitude and air, embodying the brand’s leadership in commercial aviation leasing while positioning them to tell a much broader story. It reflects not only the technical capabilities of the organization but also the pivotal role their people play in making meaningful connections for their customers.
In addition to the rebrand, I led the creation of Altavair’s website, which had to convey both their legacy and their forward-thinking approach. The site was designed with a polished, professional aesthetic that mirrors their extensive global presence. Key features include a streamlined, mobile-responsive layout, parallax elements for dynamic storytelling, and an advanced mapping tool to showcase their global locations.
The site offers users an intuitive experience, making it easy to navigate and access important resources like company fact sheets or request information from any of their worldwide offices. The content management system I implemented allows Altavair’s team to make updates and manage content efficiently.
This project is a highlight of my career, exemplifying my ability to craft strong brands, deliver engaging digital experiences, and elevate a company’s market presence through design.
