Booth Design & Visual Identity at EDB
At EnterpriseDB (EDB), I spearhead the creative direction for our brand’s public presence, particularly in high-visibility contexts such as international summits and exhibitions. My work emphasizes visually engaging, strategically designed booth setups that reflect EDB’s commitment to innovation, reliability, and growth in the AI-driven world of database management.
Exhibition Booth Designs
For events such as the APJ India GCC Summit and Digital Bharat Summit, I developed booth environments that harmonize the latest in visual trends with EDB’s core messaging. The designs focus on three key principles:
Let Your Data Thrive: Modernizing legacy systems and embracing Postgres-led innovation is at the forefront of the messaging, depicted visually through futuristic, urban landscapes and dynamic movements. This highlights the agility and power of Postgres as a foundational database solution in an increasingly data-driven world.
Breaking Free from Oracle: One of EDB’s major value propositions is enabling enterprises to transition from Oracle to EDB Postgres, ensuring cost-effectiveness and flexibility. I created visuals that symbolize this transformation, using imagery of bridges and open expanses to represent the shift from vendor lock-in to freedom in a Postgres-led world.
AI-Driven Future: The tagline “Postgres for the AI Generation” is central to the visual identity of these designs. Each element—from backdrops to interactive displays—was crafted to highlight how EDB’s expertise in Postgres solutions is shaping the future of data management in the age of artificial intelligence.
Branded Merchandise
The visual identity extends beyond exhibition booths. I also designed branded t-shirts and accessories that celebrate the intersection of EDB’s technological vision and local culture, such as the use of Seattle skyline motifs to create a unique connection between the brand and its community. These items don’t just serve as promotional material; they solidify the brand’s presence in a modern and engaging way.
Strategic Use of Visual Elements
Throughout my designs, I focus on balancing the technical depth of EDB’s offerings with accessible, visually appealing elements that capture the attention of both technical experts and decision-makers. Whether it’s the use of futuristic cityscapes, bold typography, or minimalist iconography, my aim is to create a lasting impression that reinforces EDB’s position as a leader in database management and AI-driven data solutions.
