Whitepages

I was brought on as consultant designer at WhitePages during one of the most important and change filled times in the company's history. WhitePages made a transition, splitting their website into separate services; one website to handle client facing customer services, and another website to handle business facing customer services.

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I was tasked with creating a brand overhaul for the white pages company, as well as preparing a design language for the development team to use going forward. I lead a small team of designers in creating the new brand identity and design language using a combination of the Google material design language and a 12 point grid system.